SPEAKEASY: THE CRAFT SECRET LINE
Tapì and Saverglass have come together on a new co-marketing project called Speakeasy - The craft secret line.
The name of the project evokes the atmosphere of the Prohibition Era in the US during the 1920s, when the manufacture, sale and importation of alcoholic beverages was banned.
It was a time when so-called “speakeasies” were opening up – these illicit liquor stores were often set up in hotel basements or restaurant kitchens. In order to get in and buy some liquor, you would have to give the doorkeeper a password, which would be changed regularly. People would pass on the new codeword by word of mouth.